What Are The Benefits Of A SS To A Homeowner?

I am working on a presentation and marketing pieces trying to figure out what the benefits are to a homeowner from agreeing to do a short sale. I know the obvious one is that it stops a foreclosure from being on their credit report. However, on the downside, they might get a 1099 for the difference as income, and they aren't allowed any proceeds from me (the buyer). What are you folks telling people as to why they should go into a short sale agreement with you?