Good point. My thinking was more along the lines of Hardship - medical situations, loss of pay, reduction of pay, divorce, or other situations resulting in financial distress and failure to pay mortgage.
You cannot swing a dead cat these days without hitting a couple of distressed homeowners. Question is what to do with them since most of them are over-levered and upside down due to the decline in prices.
My suggestion, work the REO departments, unless you have resources to cash out the short sales.
Good point. My thinking was more along the lines of Hardship - medical situations, loss of pay, reduction of pay, divorce, or other situations resulting in financial distress and failure to pay mortgage.
that info is best obtained from the 3 CRAs.
You cannot swing a dead cat these days without hitting a couple of distressed homeowners. Question is what to do with them since most of them are over-levered and upside down due to the decline in prices.
My suggestion, work the REO departments, unless you have resources to cash out the short sales.
OMG thats a big question... In todays market I like direct mail and COI.