Yellow Letter Repeat Mailings
Does anyone know if direct mail marketing with yellow letters follows the same rules as other direct mail, i.e., do I need to mail the letters 5 to 7 times to the same list of people? Or is one mailing all I need to do? It seems to me that if a homeowner gets more than one yellow letter, they would realize that a business is sending the letters, and they would not respond.
Thanks,
Laurian
Gosh this is a great question...Answer Yes...
Moderators can I give them my software program for free that does all of the mailing for free?
Thanks, Mike.
Maybe I can... If you go to www.IBuyHousesSoftware.com you can sign up for the free software..
The whole idea of direct mail is about getting your mail opened....
I mail out a series of letters, items, and postcards....
Kind of like chinese torture.... Drip drip drip
Unlike other letters with a lot more wording in them, the yellow letter has a much higher response rate than most other letters. Some of the responses are not good leads, but they are responses. That means the letters are getting opened. Depending on the type of list that you are sending to, you can judge whether or not you RE-send the letter out more frequently or not. I have experienced that people will hold onto these letters for MONTHS if not longer. I have recently taken a call from someone who received my letter about 7 months ago. FYI, I was getting about a 32% response rate when I was sending about 400 letters per month. You might want to start slow and work into it. OR get a phone service set up to take your calls for you. Thank goodness that I did or I would still be one the phone.
Good luck,
[addsig]
I got a response of 58% one time- it is not impossible. But I was not trying to buy or sell something- it was a three page survey sent to every property owner in my area (you could call it my "farm"
asking questions about issues important to them, with a promise to present the results to a legislative commission I was part of.
What was interesting, and relevant to this site, is that for years afterwards- with absolutely no hints or prodding on my part- people who wanted to sell their property in the area would contact me for advice and possible buyers. This is an area where property is rarely sold, and essentially never on the market, but something like 5% of the people I contacted with my survey wound up offering me their property over the next five years or so as a direct result of the survey.
Chris
I find that quite impressive, Chris. It shows that remarkable, even unbelievable, response rates are possible.
In the past few years my results sucked, so now I pay attention to "closing rates" rather than response rates. And for direct mail, I am at that believable, unremarkable, and equally unimpressive 8.2 e-4.