Personal Or Professional Touch?
In your opinion do you think it's better to have your name on marketing material,
or just your business name? For instance, in a direct letter campaign do I have
my return address label my name, address, etc...or do I try to look more professional
and have my business name on there instead?
Same for business cards, flyers, etc...
Why not both?
Joe Schmoe
Senior Partner
Schmoe and Schmoe Investments
Compant Letter Head.... Personally signed
Both!
You don't want people just dealing with a corporation, they hate that and mistrust that. Even though you are backed by your company, make sure you bring things to a personal level. There are times when you need to use more "corporate" face for more important matters, but always try to make everything personable and not feel so much like some company just swooping in.
You get mail and junk mail everyday....think about what makes you pay attention and feel good.
Christian "The Solutions Kid" Beebe
[addsig]