Attracting Motivated Sellers Thru Paper Ads
hey guys whats up, im looking to find motivated sellesrs with junkier houses to contact me. im thinking about placing an ad in the paper to find the sellers. the problem is im not sure how to word the ad. Any suggestions?
are you talking about a small classified ad? I have had a classified ad in both my local papers for over a year and have never gotten a deal off them. they cost me around 2k each. IMO NOT WORTH IT!
i was actually the first person in my area to have a ad in the paper for about a year, now there are 3 and i suspect no-one is calling them either and if someone does chances they will call all three and start a bidding war.
its really just to reinforce your advertising campaign. for the cost i would suggest full color inserts(although these didnt work well either)or a whole page ad, thats if you have to go the newspaper route.
for 2-4k you could buy an awful lot of bandit signs or a couple billboards. even a small mass mailing campaign.
i would suggest doing it if your the only ad that will be in the paper. i know your question was on newspaper ads but try and figure out what will give you the best return on investment and then decide what to spend the money on. For me classified ads just dont do the trick.
p.s. if your going to do it use something short and simple and remember if you want to be placed infront of everyone else your ad has to start with the letter A. i have used "All CA$H for your house" for my starting line since i now have competitors. remember you can always change the wording whenever you want.
good luck.
[ Edited by ZinOrganization on Date 08/05/2005 ]
Quote:
On 2005-08-02 19:39, stanzacamry wrote:
hey guys whats up, im looking to find motivated sellesrs with junkier houses to contact me. im thinking about placing an ad in the paper to find the sellers. the problem is im not sure how to word the ad. Any suggestions?
Check into community papers. These tend to be cheaper and more targeted since each area usually has their own.
If you are going to do a display ad, I would make it look more like an advertorial than the usual logo and laundry list of services.
If you are doing a classified ad, you need a strong benefit as a headline and a call to action. For example,
We Buy Houses. Fast Cash. Any Condition, Any Area. Call 800-XXX-XXXX for a 24 Hr Free Recorded Message.
Good Luck,
Jason
Finally a true marketing question...
If I may beblunt. You cant buy enough houses unless you are willing to advertise your service.
Most investors are frustrated because they only buy 1 maybe 2 deals a month and blame their 2-3k advertising budget.
if you are not dedicating 5000.00 per deal towards advertising then you will not be successfull in buying more properties.
Sure you can buy that one or two but if youre wanting to buy 10-15 you need to spend the money.
We spend 53000.00 per month in advertising and it works.
TV, Display ads in the newspaper, classified ads, billboards, letters, postcards, signs, trailers, pencils, just about anythng and everythng.
If anyone wants to know how this breaks down and see our specific campaign just email me through my website www.IBuyHouses-Inc.com
lazy, Congrats on your success.
When I put our advertising program in place I had an annual goal of 140 units at a 52,000 per unit gross return, which works out to a 28,000 triple net. I sit here at 93 unit
My operational overhead is 85,000 per month and built around the idea that I can turn the preverbal faucet off any time I wanted.
I would challenge you and everyone else here to do more advertising and do more deals, make more money and create a system that affords you everything life has to offer.
People say to me all of the time that they just don’t have the money to buy a lot of property. They cant afford to advertise.. And to that I would say its the ole chicken and egg debate.. Which came first.? I do know that you wont buy a lot of houses without spending adequate money on marketing.
I too am the laziest person you’ll meet.. I delegate everything, and outsource as much as I can.