The experts say to advertise in local papers to find preforeclosure leads. What section of the paper should I advertise in. What about billboards? Posting flyers?
I am not an expert, but my newspaper has multiple ads under "real estate wanted". They read something like "distressed property wanted", "In Forclosure? We buy pre-forclosures" etc. Good Luck
Different things seem to work. The exact responses varies but the number one rule of any direct response campaign is to test, test, test.
Run your ads where people tell you to run them (most books will say what to do). Then use that as your control and change things. Change the headline. Change the text. Change the placement. Each time measure the results against the control ad. When you find something that works better you have a new control to benchmark against.
Remember that if you do one good deal you can pay for a lot of advertising.
You know I'd like to know the answer to that as well because we are living in the age of the internet, and who still reads the paper??? I mean is there still a market there? :-o
cpifer is right. I have seen the ad. Everybody who is bored looks at the personals. I asked what the heck is this doing here must be a mistake but I guess not.
I am not an expert, but my newspaper has multiple ads under "real estate wanted". They read something like "distressed property wanted", "In Forclosure? We buy pre-forclosures" etc. Good Luck
Different things seem to work. The exact responses varies but the number one rule of any direct response campaign is to test, test, test.
Run your ads where people tell you to run them (most books will say what to do). Then use that as your control and change things. Change the headline. Change the text. Change the placement. Each time measure the results against the control ad. When you find something that works better you have a new control to benchmark against.
Remember that if you do one good deal you can pay for a lot of advertising.
John
[addsig]
You know I'd like to know the answer to that as well because we are living in the age of the internet, and who still reads the paper??? I mean is there still a market there? :-o
I like to advertise in the "personals" because almost everybody looks at them - married or not!!!
Isn't that a bright idea.?
C- :-o
cpifer is right. I have seen the ad. Everybody who is bored looks at the personals. I asked what the heck is this doing here must be a mistake but I guess not.
Now that's thinking outside the box!
