Marketing To Fed Up Landlords
I'm getting ready to test a new marketing demographic: fed up landlords, specifically those who have filed for evictions of their current tenants.
Does anyone have a form letter that they've used to mail to landlords in such a situation. I'd rather not have to reinvent the wheel if possible.
Thanks in advance,
Hello Ms. Crabtree:
Getting fed-up with those tenants who don't pay their rent and all of the repairs that go along with it? My name is John Doe and I own an investment company that is currently buying houses in your neighborhood. What are the advantages of working with my company?
-Fast escrow, I can close in 10 days!
-I will take the property with the tenants.
-No realtors or commissions to pay!
-If the property needs rehab, we will take
care of that.
-We will handle all of the paperwork.
If this interest you and you would like to have some extra cash so you can get on with your life and maybe take that trip you have been dreaming of, give us a call today!
Sincerely,
John Doe
1-800-234 -SOLD(7653)
Best Riches,
Jeffrey Adam
_________________
"The only place success comes before work
is in the dictionary."
[ Edited by JeffreyAdam on Date 02/24/2004 ][ Edited by JeffreyAdam on Date 02/24/2004 ]
Not bad at all....check out the stuff that came from foreclosureworld, it all seemed a little too hokey for me (they stink btw):
Dear (Name),
As you can see, I have attached a real, live US dollar to the top of this letter. Why have I done this? Actually, there are two reasons:
1. I have something very unique and important to tell you and I needed some way to make sure this letter would catch your attention.
2. Secondly, since what I'm writing about can save you a ton of money on your property located at (Property Address). So I thought using a dollar as a little "eye catcher" was a good idea!
Here’s what this is all about . . .
First off, let me introduce myself and tell you who I am and what I can do for you. My name is John Doe and I live 2 blocks from your property across the street from Farmer Bob’s old place. (Obviously use your correct description of yourself and where you live.)
I just noticed that you’re in the process of evicting your tenants at (123 Main Street.) I understand how frustrating and expensive it can be paying on a house that you’re not collecting any money on while your tenant lives there for free. Meanwhile, they’re probably trashing the place.
Well (owner’s name)… I have a great solution for you…
Let Me Buy Your Property!
No, I won’t beat you up on price or try to sell you on some no money down deal. That’s not how I operate. What I’m looking for is a win-win situation that relives you of your tenant problem, expensive mortgage payments, 2 o’clock in the morning repairs and the nightmare legal process of evicting tenants.
In return, all I’m asking for is the chance to buy your house this week. (Owner’s name) I’m sure you have a ton of questions right now that I will be glad to answer, so…
Here’s Your Next Step…
Simply give me a call at (Your number) anytime. If I’m not around, just leave a message with my wife Debbie (use your wife’s or husband’s name; remember, we’re building rapport here) and I’ll be glad to get back with you right away.
Oh, I almost forget. (Owner’s name), if you can, please give me a call today because next week I’m extremely busy and I’m won’t be able to give your house the attention it needs.
Sincerely,
(Your Name)
For the record, I like yours better, just wondering on your thoughts of what I just posted....
thanks,
Nice to meet you VCR:
The bottom line is to get out there and
take action! Whether you use an example of what I posted or the letter by foreclosure world, action and focusing on your prospects is the key.
Best Riches,
Jeff Adam
[addsig]
Geez, if they recommend attaching a dollar bill, what would happen if I attached an $100 bill? Logic would surely lead me to believe that I would get 100 times the results wouldn't I?
All,
That would be one expensive mailing!!!
Jeff,
You clearly understand how to write a good letter!!! The first two sentences are different and then repeat the advantges you offer (speed, cash, etc.) no matter what the audience (as long as they are home owners).