How Do You Print Your Labels?
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whats the best product to print labels quick and EASY. i want to start mailing to foreclosures and i dont want to type in 500 addresses. is there an easier way? do i need excel?
any advice would be appreciated. thanx
Download your list into excel and mail merge using Word. You can go thru Word help or find the instructions on the internet.
Get double window envelopes, so you can print your address and the recipients address. All your letters will be personalised and it will look lot more professional than using labels.
If you are sending 500 letters, I would recommend you invest in a letter folding machine. You can get one for $200, and it will save you a lot of time and energy.
GIP_financialGroup,
Be aware that printed labels are a sure signal to the recipient that it is a mass mailer and likely will get your letter thrown away. It would be a shame to send out 500 just to have them tossed.
Where are you getting the addresses from? What format do you get them in?
Best of luck,
Jason
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Which letter folding machine do you recommend for $200?
Premier RapidFold sells for around $219 in officemax. I have this and it works pretty well. They also have a desktop folder for $129.
Its only my opinion but I don’t believe anyone gets a 3% return on a long/large campaign. Sure if you mail out 100 pieces you might get lucky and have 3 people call you but are all three leads. I would say no.
To us a lead is someone we can buy a house from, inside our business model.
Here is an example of a seller to us.
Needs to close escrow within 30 days
Will sell for 50000.00 less than current value. (never buy based on future value)
A seller isn’t someone who says
I don’t really need to sell
And I want more than my neighbor received
Historically 1/4 of 1% is a very reasonable response.
And I calculate it on all pieces being mailed.
So, let me see if I get this right? You measure your response rate by "LEADS" not just responses, correct?
So, a 1/2% response rate (true leads) of a 2500 piece campaign would result in 12 possible purchases. Or, actual purchases since you defined your leads the way you did?
Jason, what is the worst and best ROI you have received relative to your CPD? And what costs do you factor into your CFD? Im sure it varies.
Thanks.
nateham6,
Glad to meet you.
The most important question has not been asked, if you do not have the right message on your mailings then your response rate will be poor, the better your copy the better the response rate.
Along with this is the factor that if your message within the copy is good, then those leads will be what you are looking for.
So make sure your copy is strong enough to get the maximum response rate. Those that do not get a strong response rate have poor copy.
John $Cash$ Locke
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John$Cash$Locke,
Which do you think is more important-good advertising copy (message to market) or repeated mailings to the same person?
Then, what elements do you think strengthen your presentation?
Thanks for your reponses.
Julieann
Julieann,
Both are required, strong copy and repeated malings. I recommend that you do your initial mailing and then follow up in 30 days then again in 30 days.
The first time you are a stranger in the persons home and some folks maybe leary. However, you will get a response from those who are highly motivated.
Repeated mailings or also known as "impressions" start to make the house owner less leary and they recognize you have been there before, therefore more apt to pick up the phone and call you..
On the presentation side after you set the appointment and then show up in front of the seller, you must build trust immediately. At this point the rest of your presentation is taken by the seller to mean you are someone who is there to help them or what I refer to as they are in "Pain" and you are there to "Cure" that pain.
I will give you an example of a Target Market I recently decided to market to. MLS expired listings was not something I really paid much attention to, but decided done properly this could be an excellent resourse.
My card was designed with key elements to reach the true hot button of these folks and my response rate has been in the double digits. So good in fact that I had to back off on mailings because I had so many leads coming in that were turning into deals that I could not take on any more properties for awhile.
John $Cash$ Locke
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