What Should You Do if Your Marketing Fails
*** In marketing, there is no failure, only feedback ***
The most successful people in the world have more failures than people that ultimately "fail" in the end. A successful marketer goes to bat more than the average. Obviously they are going to strike out more. However, they are also going to hit more home runs.
They understand that when things don't go as expected, you learn something, adjust your bearings and move forward. There are a lot of variables to consider when you run a marketing campaign. Marketing deals with human behavior and psychology which can be hard to predict. It takes time and patience to tweak things until you get the best response. You can't expect yourself to get everything perfect right out of the gate. But you can get close.
Fortunately, there are universal marketing principles such as those that I teach in the Renegade Marketing System. If you learn and use these principles, you will start out ahead of the game.
The tips covered in my Renegade Marketing System will remove some of the variables and get you much closer to the results you want. After that, it is just a process of testing something, tracking the results and then tweaking the campaign based on the results. If a letter doesn't work as well as you wished, try a new headline. Maybe a different media would get a better response. You might be mailing to the wrong kind of list. Choose one thing, change it, try again and track the results.
*** Test, Track & Tweak ***
This is why I never run a marketing campaign without being able to track the results. I should point one more thing out. Marketing tests have proven that you will get the majority of your response after the first contact with the prospect. You MUST follow up multiple times. Maybe the prospect wasn't ready the first time. Maybe he was distracted by something that day. People have a lot on their minds. Things change. Keep trying. If you don't follow up you are leaving the majority of the response (and ultimately your profit) on the table.
So when your campaign "fails" to perform like you want it to, tweak it, change one thing, test it, and track the results. And always follow up.
The most successful people in the world have more failures than people that ultimately "fail" in the end. A successful marketer goes to bat more than the average. Obviously they are going to strike out more. However, they are also going to hit more home runs.
They understand that when things don't go as expected, you learn something, adjust your bearings and move forward. There are a lot of variables to consider when you run a marketing campaign. Marketing deals with human behavior and psychology which can be hard to predict. It takes time and patience to tweak things until you get the best response. You can't expect yourself to get everything perfect right out of the gate. But you can get close.
Fortunately, there are universal marketing principles such as those that I teach in the Renegade Marketing System. If you learn and use these principles, you will start out ahead of the game.
The tips covered in my Renegade Marketing System will remove some of the variables and get you much closer to the results you want. After that, it is just a process of testing something, tracking the results and then tweaking the campaign based on the results. If a letter doesn't work as well as you wished, try a new headline. Maybe a different media would get a better response. You might be mailing to the wrong kind of list. Choose one thing, change it, try again and track the results.
*** Test, Track & Tweak ***
This is why I never run a marketing campaign without being able to track the results. I should point one more thing out. Marketing tests have proven that you will get the majority of your response after the first contact with the prospect. You MUST follow up multiple times. Maybe the prospect wasn't ready the first time. Maybe he was distracted by something that day. People have a lot on their minds. Things change. Keep trying. If you don't follow up you are leaving the majority of the response (and ultimately your profit) on the table.
So when your campaign "fails" to perform like you want it to, tweak it, change one thing, test it, and track the results. And always follow up.
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