What's in a Name?
I fall for it every time. I’m a sucker for anything with my name on it. I’m not the only one! I’ve gotten a significantly higher response rate on my mailings to homeowners looking to sell their houses by:
• Addressing the envelope to them personally (Sally Smith).
• Inserting their name in the salutation (Dear Sally).
• Using the homeowner’s name in the body of the letter 3 times. (You know, Sally... Isn’t that right, Sally...? Sally, have you heard about...)
By keeping your direct mail letter as personal as possible, you stand a much higher chance of getting your mail read and responded to just by including the name of the recipient in the letter sent. And after all, isn’t that the purpose of a direct mail campaign...to get the recipient to respond?
Make the most of your marketing dollars by personalizing your direct mail. Keep your mail personalized and out of the garbage by using the homeowner’s name. It’s true what they say, “One man’s trash IS another man’s treasure”.
• Addressing the envelope to them personally (Sally Smith).
• Inserting their name in the salutation (Dear Sally).
• Using the homeowner’s name in the body of the letter 3 times. (You know, Sally... Isn’t that right, Sally...? Sally, have you heard about...)
By keeping your direct mail letter as personal as possible, you stand a much higher chance of getting your mail read and responded to just by including the name of the recipient in the letter sent. And after all, isn’t that the purpose of a direct mail campaign...to get the recipient to respond?
Make the most of your marketing dollars by personalizing your direct mail. Keep your mail personalized and out of the garbage by using the homeowner’s name. It’s true what they say, “One man’s trash IS another man’s treasure”.
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