Real Estate Investor Guerilla Marketing
…tend to confuse the definitions of advertising and marketing.
And also, that of PR (public relations) and Promotions and Marketing. These are all separate functions which form a business strategy.
The reasons why RE Investors confuse these functions is due to the fact that Advertising is the most common form of the marketing mix and is almost always in your face (i.e. TV, Newspaper, Billboards, Designer Clothing Logos, Bumper-stickers, etc.)
There are a lot of distractions out there and they all compete for the attention of your intended audience. Researchers estimate that in America on any given day the average amount of advertising messages that a person is exposed to comes to 2,500 (or higher.)
If you advertise and there's no unique selling proposition nor clearly defined target for your ad that separates you from the bunch, then you've lost not only money, but also the ability to close deals from all of those prospects you neglected to attract.
MORAL: Develop a solidly CLEAR reason WHY a prospect should buy from and/or sell to YOU?
Your draft should be no more than seven words long or no fewer than four.
List all of the benefits that you will offer.
Jot down what they ultimately do for the buyer/seller that others aren't already saying in their Ads.
Groups these benefits (words) into a logically seven word sentence that represents (says something) YOU will Uniquely resonate in all of your marketing and advertising!
That's it-- just pull together all of the above and you will single-handedly create your own corporate Motto!
Can you guess these USPs?:
Have it Your Way...
We Do It All For You...
Finger Licking good...
It's the Real Thing...
Choice for a New Generation...
Quicker Picker Upper...
The Uncola...
What's in your Wallet...
And the list goes on!
I hope you enjoyed this article as well as my others.
Should you have any questions on marketing or anything else related to RE Investing please do not hesitate to post them here on TCI!
And also, that of PR (public relations) and Promotions and Marketing. These are all separate functions which form a business strategy.
The reasons why RE Investors confuse these functions is due to the fact that Advertising is the most common form of the marketing mix and is almost always in your face (i.e. TV, Newspaper, Billboards, Designer Clothing Logos, Bumper-stickers, etc.)
There are a lot of distractions out there and they all compete for the attention of your intended audience. Researchers estimate that in America on any given day the average amount of advertising messages that a person is exposed to comes to 2,500 (or higher.)
If you advertise and there's no unique selling proposition nor clearly defined target for your ad that separates you from the bunch, then you've lost not only money, but also the ability to close deals from all of those prospects you neglected to attract.
MORAL: Develop a solidly CLEAR reason WHY a prospect should buy from and/or sell to YOU?
Your draft should be no more than seven words long or no fewer than four.
List all of the benefits that you will offer.
Jot down what they ultimately do for the buyer/seller that others aren't already saying in their Ads.
Groups these benefits (words) into a logically seven word sentence that represents (says something) YOU will Uniquely resonate in all of your marketing and advertising!
That's it-- just pull together all of the above and you will single-handedly create your own corporate Motto!
Can you guess these USPs?:
Have it Your Way...
We Do It All For You...
Finger Licking good...
It's the Real Thing...
Choice for a New Generation...
Quicker Picker Upper...
The Uncola...
What's in your Wallet...
And the list goes on!
I hope you enjoyed this article as well as my others.
Should you have any questions on marketing or anything else related to RE Investing please do not hesitate to post them here on TCI!
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