Pushing The Envelope! (Part 1 of 2)

be potential deals and when I end up negotiating there will be one that is a bona fide “no-brainer gotta do” deal. Let’s add up the cost. Whether you are buying mailing lists or developing your own database there is time or money and sometimes both involved in order to secure the leads. Then you have postage and envelopes of course not to mention a voice mail system or way for seller to contact you which is all part of your overhead cost. I have gotten down to my “nitty gritty” evaluation of the numbers and generally I get back $5 for every $1 spent in direct mail. This includes my realized profit minus all of my overhead expenses. Do you know of many banks that will give you back $5 for every $1 you give them? I didn’t think so and that’s why direct mail to me is like money in the bank. In fact I really like spending money on direct mail because I know that that it all comes back to me in the end. Next week we will learn another benefit of direct mail.