Effective Marketing? Know Thy Neighbor!
Hello, all,
I've read much in our Marketing thread, but what I've not read is simply getting to know the neighbors in your properties' area.
I cannot tell you how effective this has been for us.
If I am cutting the grass, and I see a neighbor, I go introduce myself and talk with them -I may not give'em my card until we've spoke two to four times!
For example, when I opened a computer & LAN networking business, I did what I had done when I sold printing & typesetting. I walked all the industrial parks, walked into all businesses and introduced myself (if I didn't sell that week, I didn't eat -I sold alot!).
What's my point? Don't be affraid to walk your areas. Again, it's been very effective for us, so I thought I'd share it with you.
Thanks :-D ,
OTW
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