Building a Business Through Active Marketing
business plan. Within the next two weeks I will submit an article on how to write a business plan.
Third, there are three ways to get business:
a. Wait for the business come to you.
b. Buy it! Through advertising.
c. Earn it! By building a predictable and
duplicatable business.
Forth, you must define how you will do your business .... Active Marketing vs Passive Marketing.
Active Marketing:
Door knocking
Calling on the phone
*Note (duplicatable and predictable) If your business is earned, you have total control.
Passive Marketing:
Newspaper ads
Mass mailings
Post cards
Bandit signs
*Note (only way to find distress homeowners not of record yet, but unpredicatable and unduplicatable)
Numbers on active vs passive
On the average, every homeowner in foreclosure receives 180 to 200 pieces of junk mail from realtors, attorneys, lenders, and investors. Only 10-13 investors will call and only 2-3 will doorknock them. Be different, being 1 of 200 is like having your name pulled out of a hat.
Business can be divided into 6 parts;
a. Prospect daily
b. EFFECTIVE lead followup
c. Going on presentations
d. Negotiate with banks
e. Negotiate with Investors or end-users
f. Getting the deal closed at title company
Next week we will discuss the numbers and why we don't reach them.
REMEMBER, build your business around your prospecting, not your prospecting around your business.
Until next week
Bill Twyford
Third, there are three ways to get business:
a. Wait for the business come to you.
b. Buy it! Through advertising.
c. Earn it! By building a predictable and
duplicatable business.
Forth, you must define how you will do your business .... Active Marketing vs Passive Marketing.
Active Marketing:
Door knocking
Calling on the phone
*Note (duplicatable and predictable) If your business is earned, you have total control.
Passive Marketing:
Newspaper ads
Mass mailings
Post cards
Bandit signs
*Note (only way to find distress homeowners not of record yet, but unpredicatable and unduplicatable)
Numbers on active vs passive
On the average, every homeowner in foreclosure receives 180 to 200 pieces of junk mail from realtors, attorneys, lenders, and investors. Only 10-13 investors will call and only 2-3 will doorknock them. Be different, being 1 of 200 is like having your name pulled out of a hat.
Business can be divided into 6 parts;
a. Prospect daily
b. EFFECTIVE lead followup
c. Going on presentations
d. Negotiate with banks
e. Negotiate with Investors or end-users
f. Getting the deal closed at title company
Next week we will discuss the numbers and why we don't reach them.
REMEMBER, build your business around your prospecting, not your prospecting around your business.
Until next week
Bill Twyford
Comments(0)
Excellent article, looking forward to the continuation.
any follow ups to this article Bill?
Great article Bill,
Keep the issues coming
I was fortunate enough to see Bill live in Chicago a week a ago and then to read his post here with his sound buisness advice.I can't wait to take his and Dwan's bootcamp.