Build Buzz with Catchy Introductions

mentions the importance of slogans.

In one session, she told her audience that she longed to have a catchy slogan attached to her name, but couldn't find anything to rhyme with "Manus."

Then one day she decided to use her first name, Jillian.

The result?

"Make a million with Jillian."



Dan Poynter, a publishing consult, uses his own name to promote his newsletter, Publishing Poynters.

Need more help? Try the tips below


1. Brainstorm a catchy slogan to match your name, product, service or book. Be creative!

Consider these possibilities:

**A rhyme with your first or last name (e.g. "make a million with Jillian") A moniker (a man writing a romance book might be the "red hot lover."

**A funny take on what your company does
(e.g. "ghostbusters" for parapsychologists").