Foreclosure Leads
I am a new loss mitigation company and having trouble understanding the lead source company. I went with a small shop and send out 500 postcards, and got 11 calls (which is good). Then used another larger company sent out 1000 postcards and got back 4 calls. What is the difference between one company to another, don't they all fish from the same place?? :-o
One mailing with each company wouldn't give you a statisticaly significant sample. But I'd stick with the 2.2% company over the .4% company anyway!!