Attracting Targeted Clients By Search Engine Optimization In Real Estate Investi
It is necessary to have an effective real estate investor website to run a successful real estate investing business. What is the use of having a website that nobody visits?
The secret to having a successful website is to receive targeted visitors who are interested in what you offer.
A website that attracts visitors through the search engines is therefore a big asset for a real estate investing business.
In this article, we cover how to optimize a website to attract leads, and closed deals, through the search engines.
What is search engine optimization?
Search engine optimization or SEO is the process of increasing the popularity of a website so that it gets ranked highly by search engines for chosen keywords.
A keyword refers to what a person types in the search engines when looking for your type of services.
We will refer to a keyword as a single word or long tail phrases for our purposes.
There are two parts to SEO:
1) On-site search engine optimization
This involves targeting your chosen keywords on your website. If you buy houses, this could be keywords like we buy houses, sell your home, sell my house, etc.
The keywords must be included in the title, meta description and the content. Meta keywords play little or no role in page ranking.
Keywords in the domain name can boost superior ranking in the search engines.
2) Off-site optimization
Off-site optimization involves creating one way links from third party websites to your website. Search engines consider websites with more links pointing to it as being more popular than those with few or no links and are ranked more highly.
Even though SEO involves these two broad categories, there are lots of little elements involved.
How do you target the right keywords?
When starting a business, your market analysis must determine if you should invest your time and money in that niche. You then find the most profitable keywords you need to target for your website. It is important to be as targeted with your keywords as possible.
For instance, the keyword real estate would be too broad and competitive.
For one, you will have to spend a lot of time money and effort to rank well for this keyword. Secondly, most of your visitors are unlikely to convert into clients.
The keyword we buy houses is also likely to be too untargeted.
They best keywords in real estate investing are those that target a small niche as well as a geographical location. For instance, the keyword sell my house is too broad; sell my house in Dallas is more targeted.
The visitors attracted by your website will therefore by highly targeted and who are highly interested in the services you offer. You will also spend less effort time and money to achieve a high ranking in the search engines when you have more targeted keywords.
Why should you optimize your website?
Optimizing your website is obviously likely to bring you high rankings and clients in the search engines for years to come. Most real estate investors do not pay attention to SEO once they get their websites. They never optimize them, and just hope people will somehow find them now that they have a website!
You therefore have an advantage - a little input from you can give you a leading or top position in your local market for your keywords.
With competition being so little in real estate investing, you can put your business at the top for years to come. This can mean continued business and profits for years to come just with a one-time targeted search engine optimization.
Simon macharia invests in real estate in Dallas Texas. He runs his business through an automated website for real estate investing that also attracts visitors, pre-screens and pre-negotiates with them. Learn how you can get your website optimized for search engines to keep attracting business for you for years to come.
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