What Forms A Good Real Estate Investing Website?

You must have a good real estate investor website in order to run a successful real estate investing business. By a good website I mean it must add value to your business by making it more efficient and closing more deals using less time, money and effort. A good real estate investor website is a basic necessity in order to run a successful real estate investing business. A good website must make you a more efficient real estate investor and add value to your business so you can close more deals using less time, money and effort.



This means that not any website out there is good enough. When choosing a good real estate investor website, you must ensure it meets certain criteria that are crucial to taking your real estate investing business to the next level.



This article gives you a guide of what you need to look out for when shopping for a website for your real estate investing business.



You have probably shopped around and probably ended up confused as to which website to take for your real estate investing business. This article should guide you as to what you need to look out for when shopping for a website.



When most people think of a website, they think of a beautiful web design. While this is part of it, an effective website requires a lot more.



You must therefore check what features your website has to help you build your business.



So what makes a good website?

In short, a good website must:

a) Attract leads

A good website must attract leads for you. This brings you extra business. Of course the more leads your website attracts, the more business you get.



The beauty of this is that it happens at no extra cost to you.



Most people today start looking for information through the search engines. It follows that when they are looking for the kind of services you offer, if your website is among the first they find on the search engines, you are most likely to earn their business.



You must therefore have your website optimized for search engines. The beauty of leads generated this way is that they can keep coming for a long time, sometimes even for years without any input from you.



How do you tell that your website is well optimized for search engines?

This is a question best answered by your real estate investor website vendor. Some companies will also offer aggressive search engine optimization for an extra fee.



Search engine optimization must be handled with delicate care by someone who knows what they are doing. The idea is to be 100% compliant with what search engines recommend. Be careful not to hire companies whose goal is to trick search engines to rank you highly. Your website could end up disappearing from search results.



Search engine optimization must form your basic goal when getting a real estate investor website. The ultimate goal is to be at the top of search results.



The higher you are on search results, the more business you attract.



b) Command instant attention to visitors

So what happens when someone lands on your website? You will lose your visitor if you do not capture their attention within 20 seconds.



So your website must command instant attention, but not being aggressive. To be effective, it must deliver instant value that serves the visitor's needs. This value must be easily accessible to visitors.



An effective website that captures attention must have the following:

i) Speaking model - A friendly, real, lifelike model that appears instantly and introduces your services is unmatched.



A good speaking model must convince your visitors within 30 seconds in a natural, friendly way.



Make sure your real estate investing website comes equipped with a speaking model.



ii) Ebooks - most people appreciate free information, especially information that they find valuable. So when they visit your website, providing them with free Ebooks instantly boosts their interest.



The Ebooks must be carefully written to not only provide valuable information to your visitors, but to also convince them that you are the only person that can fulfill their needs.



If you buy houses for example, they must be fully convinced that you are the best person to buy their house.



These Ebooks must also be fully personalized with your name and company to increase credibility.



iii) Squeeze pages - a squeeze page offers a free gist, such as an Ebook, in exchange for their contact information.



So you must make sure you collect contact information when giving away your Ebooks. Then you can easily follow up with them to close more deals.



Even better, your website should be able to follow up with the leads for you hands-free. This is discussed in more detail below.



So when buying your real estate investor website, make sure it is equipped with squeeze pages that you can launch any time. The website must provide the ability to fully customize and personalize these squeeze pages to suit your marketing campaigns.



iv) Call to action

For a successful real estate investing website, a prominent call to action is a must. In other words, what do you want your visitors to do once they get to your website.



Maybe they need to sign up (e.g. for an Ebook), submit their house information if they are looking to sell their house, call you, and so on.



You must provide a call to action at every opportunity.



Your website must be arranged so that visitors are always a click away from taking action.



This element alone can make a huge difference in the response you get through your real estate investor website.





c) Be integrated with marketing features to convert leads to closed deals

An effective real estate investor website must be equipped to automatically convert leads to closed real estate deals.



i) Integrated autoresponders - Your website must come with in-built autoresponders with pre-loaded messages.



So when someone signs up on your website, they should start getting pre-written email messages at carefully timed intervals. These messages must provide value to the prospects, and still have strong call to action to close more deals.



The idea is to increase rapport and eventually convert the leads to closed deals.



ii) Ability to create autoresponders - sometimes you need to create a marketing campaign from scratch.



For example, let's say you are targeting local foreclosures. You should be able to launch a squeeze page from your back office and create follow-up messages. This means visitors to this squeeze page will sign up, and your website follows up with them automatically to close the deals for you.



This is only possible if your website is equipped with the ability to create forms and autoresponders as you need them.



d) Be designed effectively and tell your story

A good real estate investor website must tell your story for you. All information must be easily accessible to visitors without having to dig for it.



Since most people start their research on the internet, your website must be created to be the first line of contact between you and your potential clients.



By the time a motivated seller, or house buyer or any other person calls you, they should already know how you work.



A good real estate investor website must constantly deliver fully pre-screened and pre-negotiated deals for you.





e) Make your work easier

When you get a website for your real estate investing business, you are not enlisting for a new job. It must make your work easier, not give you extra work. For this your website must meet a few basic functions:



i) Virtual back office

A good real estate investing web site should be controlled from a virtual back office. It must be easy enough for you to run your business from the website even if you are new to computers.



This means you should not have prior knowledge of websites, the internet, HTML, programming, and all that kind of stuff.





Secondly, it should be fully equipped to control all aspects of your real estate investing business. It should be packed with all the tools you need on a day to day basis , such as calculators, comparable sales, rehab estimators, deal analyzers and so on.



In other works a virtual back office should be the steering wheel of your real estate investing business.



ii) Buying houses

Most real estate investing business include buying houses. This means that your real estate investing website must be fully equipped with all the tools to make this goal easy.



It must pre-educate motivated sellers, and at the same time convince them that your are the best person to buy their house. It must be pre-loaded with Ebooks and follow-up autoresponder messages that convert more prospects to closed deals. This helps build rapport and increase conversion to closed real estate deals.



Once they sign up, your real estate investing website should deliver these leads fully pre-screened and pre-negotiated so that you only need a few minutes to decide if it is a deal or not.



Of course, the website must be equipped with deals analyzers from the back office.



iii) Selling houses

Likewise, your real estate investor website must be equipped with tools for you to sell your houses easily.



The website must allow you to

- List houses along with all details like descriptions, repairs, etc

- Upload unlimited pictures

- Include virtual tours

- Build buyers lists automatically as people view your houses - this immensely helps in selling houses fast

- Incorporate selling houses with social media to get the word out to as many people as possible to sell your houses faster



iv) Automate tasks

A regular working day is filled with so many little things that leave little to no time to grow your business.



your website should preferably perform these repetitive tasks automatically. This frees up your time so you can close more deals spending less money, time and effort.



Of course, your website must be incorporated with in-built follow-up autoresponders and reminders among other automation features.



f) Be easy to adapt to suit your exact needs

Make sure your real estate investing website can adapt to suit any real estate investing needs.



This means whenever your business model changes, you can simply adapt your website to suit the new needs.



The needs for real estate investing change all the time. You are likely to change your real estate investing needs several times. You do not have to buy a new website every time you change your mind.



Ultimately, a good real estate investor website should make your work easy and fun, and allow you to close more deals while spending less time, money and effort.



Any successful real estate investing business must be backed by a good real estate investor website that runs all aspects of real estate investing while making the work easier and fun, and closing more deals using less time, money and effort. Learn how an interactive, automated real estate investor website can help you achieve this goal.