Why is White Cool?

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I have noticed that more landlords than myself are choosing white as their interior paint color of choice. Why is this color so attractive to landlords?? Well my friends, as I was starting out on my Landlord career, I was advised by the big CS (Carlton Sheets) to pick one color and stay with it for all the units. One good reason to stay with the color that you have chosen is so that you can use the left-overs on the next house. (contd.)

 What interior color do you use?

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