Effective Post Card Marketing For Real Estate Investing
The easiest way to reach motivated sellers in real estate investing is targeted direct mail. Post cards are the easiest to use and also the most cost effective.
In this article, you will learn how to launch post card marketing on a shoe string budget. The easiest way to reach motivated sellers in real estate investing is targeted direct mail. Post cards are effective and cost less.
In this article, we explore how to effectively launch a winning post card marketing campaign on a tight budget.
Of course we assume that your leads are already in place.
Creating the effective post card
Majority of people like to use a local designer and print shop for their post cards. While I do not disagree with this you can also create your own with no previous expertise.
These days, you can create post cards from scratch using online tools provided by post card companies. If you already have one designed, you can upload it to their website.
I have two favorite websites for this, overnightprints.com and printsmadeeasy.com. They are created for the novice internet user to create post cards among other things so that anyone can create their own postcards.
I try to time when they are running specials to place my orders. In general, I spend only $200 to $300 on 5000 high glossy, double sided post cards. You would spend at least $1500 in your local print shop.
Catchy is better
i) Color - Why would someone notice your mail piece in the middle of all the junk mail we receive every day? Your post card must stick out from the rest to be noticed. I like bright colors like yellow, red, green and blue.
ii) Graphics - to grab instant attention, use a catchy graphic such as a house or dollar notes. And communicate your message fast. You must incorporate this in your marketing.
iii) Content - always use a catchy heading. It must be brief and to the point. Nobody wants to read tons and tons of text.
Highlight the benefits of what you can do for the motivated seller. Brief and to the point in a few words brings the best results.
iv) Call to action - a call to action is a must. Provide a strong reason to call or visit your website NOW. Of course, it follows you must have a real estate investor website that tells your story for you and delivers leads for you. Website leads come pre-sold, pre-screened and pre-negotiated saving you lots of time and effort.
Marketing labels
Address labels and postage stamps make the post cards stick out.
I prefer bright luminescent labels with a color different from the rest of the card.
If you choose to go with pre-sorted postage, they end up looking too commercial and you lose effectiveness.
Learn how to increase your effectiveness with a website for buying houses that is interactive and automated, and that also attracts leads with effective search engine optimization. The leads you receive come pre-negotiated and pre-screened saving you lots of time, money and effort.
Has anybody found if Any Door Direct provides the results that they were expecting??
https://www.usps.com/business/every-door-direct-mail.htm
The postal service came out with this program a little while back.
Multiple calls to action are a must on each card. It''s like dating, you can wine and dine the girl but to close the deal you need to make a couple of attempts. If I stopped at the first rebuff or never asked I would be a 49 year old virgin who had never been kissed,,
Never thought of that analogy, but it works.